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<channel>
	<title>Paul Russo</title>
	<link>http://www.paul-russo.com</link>
	<description>Paul Russo</description>
	<pubDate>Wed, 18 Jan 2012 17:16:51 +0000</pubDate>
	<generator>http://www.paul-russo.com</generator>
	<language>en</language>
	
		
	<item>
		<title>AFWF Concept</title>
		<link>http://paul-russo.com/AFWF-Concept</link>
		<comments>http://paul-russo.com/following/paul-russo.com/AFWF-Concept</comments>
		<pubDate>Wed, 18 Jan 2012 17:16:51 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[web design, concept]]></category>

		<guid isPermaLink="false">2226269</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/2226269/afwf_home_1.0.jpg" border="0" width="670" height="1340" width_o="1400" height_o="2800" src_o="http://payload.cargocollective.com/1/0/4569/2226269/afwf_home_1.0_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/2226269/afwf_talent_1.0.jpg" border="0" width="670" height="1032" width_o="1260" height_o="1941" src_o="http://payload.cargocollective.com/1/0/4569/2226269/afwf_talent_1.0_o.jpg" align="left" /&#62; 
Austin Food &#38; Wine Festival Concept

Concept for Food &#38; Wine Festival for our client C3 Presents. The goal, was to create something vibrant and colorful to highlight the culture of the city. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>DMX Sign Up Process</title>
		<link>http://paul-russo.com/DMX-Sign-Up-Process</link>
		<comments>http://paul-russo.com/following/paul-russo.com/DMX-Sign-Up-Process</comments>
		<pubDate>Wed, 23 Nov 2011 03:44:53 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2350919</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_1.0.jpg" border="0" width="670" height="635" width_o="1400" height_o="1327" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_1.0_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_1.1.jpg" border="0" width="670" height="635" width_o="1400" height_o="1327" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_1.1_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_2.0.jpg" border="0" width="670" height="412" width_o="1400" height_o="861" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_2.0_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_3.0.jpg" border="0" width="670" height="521" width_o="1400" height_o="1089" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_3.0_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.0.jpg" border="0" width="670" height="551" width_o="1400" height_o="1152" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.0_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.1.jpg" border="0" width="670" height="551" width_o="1400" height_o="1152" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.1_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.2.jpg" border="0" width="670" height="922" width_o="1400" height_o="1927" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.2_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.3.jpg" border="0" width="670" height="922" width_o="1400" height_o="1927" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.3_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.4.jpg" border="0" width="670" height="1260" width_o="1400" height_o="2633" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_4.4_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_5.0.jpg" border="0" width="670" height="450" width_o="1400" height_o="942" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_5.0_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_6.0.jpg" border="0" width="670" height="1098" width_o="1400" height_o="2296" src_o="http://payload2.cargocollective.com/1/0/4569/2350919/dmx_cran_signup_6.0_o.jpg" align="left" /&#62; 

Client work for DMX Music and Pandora partnership. Completed while at Dialog Studio. Handled all design and assisted in user experience. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>DMX Music Blog</title>
		<link>http://paul-russo.com/DMX-Music-Blog</link>
		<comments>http://paul-russo.com/following/paul-russo.com/DMX-Music-Blog</comments>
		<pubDate>Wed, 23 Nov 2011 03:32:53 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2350884</guid>
		<description>&#60;img src="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_home.jpg" border="0" width="670" height="1238" width_o="1260" height_o="2330" src_o="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_home_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_article.jpg" border="0" width="670" height="1382" width_o="1260" height_o="2600" src_o="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_article_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_listing.jpg" border="0" width="670" height="1701" width_o="1260" height_o="3200" src_o="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_listing_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_gallery_grid.jpg" border="0" width="670" height="1701" width_o="1260" height_o="3200" src_o="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_gallery_grid_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_search.jpg" border="0" width="670" height="1701" width_o="1260" height_o="3200" src_o="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_search_o.jpg" align="left" /&#62; &#60;img src="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_gallery_slideshow.jpg" border="0" width="670" height="374" width_o="1680" height_o="940" src_o="http://payload2.cargocollective.com/1/0/4569/2350884/dmx_blog_gallery_slideshow_o.jpg" align="left" /&#62; 

Client work done at Dialog Studio. Assisted with creative and design. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Retailr</title>
		<link>http://paul-russo.com/Retailr</link>
		<comments>http://paul-russo.com/following/paul-russo.com/Retailr</comments>
		<pubDate>Sun, 30 Oct 2011 16:01:25 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[web design, branding]]></category>

		<guid isPermaLink="false">2226246</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/2226246/home.jpg" border="0" width="670" height="890" width_o="1100" height_o="1462" src_o="http://payload.cargocollective.com/1/0/4569/2226246/home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/2226246/features.jpg" border="0" width="670" height="1192" width_o="1100" height_o="1958" src_o="http://payload.cargocollective.com/1/0/4569/2226246/features_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/2226246/pricing.jpg" border="0" width="670" height="1110" width_o="1100" height_o="1823" src_o="http://payload.cargocollective.com/1/0/4569/2226246/pricing_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/2226246/customers.jpg" border="0" width="670" height="774" width_o="1100" height_o="1272" src_o="http://payload.cargocollective.com/1/0/4569/2226246/customers_o.jpg" align="left" /&#62; 
Retailr provides a simple and intuitive way to build online stores without the hassle or investment that other solutions require.

Queso Labs needed a simple page to start receiving information from potential customers for Retailr. We integrated the form into Campaign Monitor to start building up their email lists for when they begin sending out updates and beta invites.

Retailr</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>AD2ATX Redesign</title>
		<link>http://paul-russo.com/AD2ATX-Redesign</link>
		<comments>http://paul-russo.com/following/paul-russo.com/AD2ATX-Redesign</comments>
		<pubDate>Tue, 14 Jun 2011 02:45:34 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1587909</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/1587909/event.png" border="0" width="670" height="609" width_o="1100" height_o="1000" src_o="http://payload.cargocollective.com/1/0/4569/1587909/event_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/1587909/home.png" border="0" width="670" height="609" width_o="1100" height_o="1000" src_o="http://payload.cargocollective.com/1/0/4569/1587909/home_o.png" align="left" /&#62; 

AD2ATX (Austin Ad2) is an affiliate of the Austin Ad Fed and the American Advertising Federation (AAF), Ad2 Austin is a community of advertising professionals, students, and enthusiasts ages 32 and under.

After working with Ad2, I came back to help them redevelop the site and expand on features. I wanted to continue to keep the site simple and centered around their events.

Site is in development</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Retailr App Interface</title>
		<link>http://paul-russo.com/Retailr-App-Interface</link>
		<comments>http://paul-russo.com/following/paul-russo.com/Retailr-App-Interface</comments>
		<pubDate>Wed, 24 Nov 2010 02:30:38 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">805748</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/805748/Aviary beta-retailrapp-com Picture 1.png" border="0" width="670" height="329" width_o="1425" height_o="701" src_o="http://payload.cargocollective.com/1/0/4569/805748/Aviary beta-retailrapp-com Picture 1_o.png" align="left" /&#62; 

Retailr provides a simple and intuitive way for retailers to build online stores without the hassle or investment that other solutions require. More photos coming soon.

Product Beta to launch in late 2010.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>C3 Presents</title>
		<link>http://paul-russo.com/C3-Presents</link>
		<comments>http://paul-russo.com/following/paul-russo.com/C3-Presents</comments>
		<pubDate>Tue, 23 Nov 2010 15:05:19 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">803677</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/803677/screen4.jpg" border="0" width="670" height="1062" width_o="990" height_o="1570" src_o="http://payload.cargocollective.com/1/0/4569/803677/screen4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/803677/screen3.jpg" border="0" width="670" height="1106" width_o="990" height_o="1635" src_o="http://payload.cargocollective.com/1/0/4569/803677/screen3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/803677/screen2.jpg" border="0" width="670" height="1457" width_o="990" height_o="2153" src_o="http://payload.cargocollective.com/1/0/4569/803677/screen2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/803677/screen.jpg" border="0" width="670" height="1104" width_o="1050" height_o="1731" src_o="http://payload.cargocollective.com/1/0/4569/803677/screen_o.jpg" align="left" /&#62; 


I was contracted out to help with the wireframes and planning for the new C3 Presents website. C3 Presents offers a great way for music fans to follow specific venues and artists that are managed by Austin based company C3.

The goal of the project was to come up the initial layout and structure for the new site. This included the layouts for the home page, artists, and venue pages. The client needed to be able to incorporate a large amount detail into each page, ranging from social sharing, music, shows, and ticket information.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Queso Labs</title>
		<link>http://paul-russo.com/Queso-Labs</link>
		<comments>http://paul-russo.com/following/paul-russo.com/Queso-Labs</comments>
		<pubDate>Tue, 02 Nov 2010 17:35:14 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">750103</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/750103/Aviary quesolabs-com Picture 2.png" border="0" width="670" height="593" width_o="1185" height_o="1049" src_o="http://payload.cargocollective.com/1/0/4569/750103/Aviary quesolabs-com Picture 2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/750103/shot_1281286314.png" border="0" width="400" height="300" width_o="400" height_o="300" src_o="http://payload.cargocollective.com/1/0/4569/750103/shot_1281286314_o.png" align="left" /&#62; 
Queso Labs Website and Branding

Queso Labs is a software company in Austin, Tx. I was in charge with coming up with an identity for the company and the website. The goal was to come up with a simple website to highlight the company and their new product Retailr.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>AIGA Austin</title>
		<link>http://paul-russo.com/AIGA-Austin</link>
		<comments>http://paul-russo.com/following/paul-russo.com/AIGA-Austin</comments>
		<pubDate>Sat, 18 Sep 2010 03:09:01 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[aiga, redesign, aiga austin]]></category>

		<guid isPermaLink="false">639722</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/639722/Aviary dev-aigaaustin-org Picture 1.png" border="0" width="670" height="604" width_o="1665" height_o="1501" src_o="http://payload.cargocollective.com/1/0/4569/639722/Aviary dev-aigaaustin-org Picture 1_o.png" align="left" /&#62; 

AIGA Austin is the local chapter of AIGA National, the professional association for design. This is second phase of the project that including migrating the old site into Drupal then implementing the new redesign.

I was approached to join the board to lead the design and development of the new site. The first task included completely migrating over all relevant content and functionality into Drupal. The second phased involved a complete overhaul of the content structure and design of the site. The main goal of the site was to create visual connections back to the National website and increase the functionality. The other goal was to update the site architecture to help highlight the core content of the site which primarily consists of events and jobs.

The site is designed on the 960 grid system, created by Nathan Smith. The site is built on Drupal, an open source content management system. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Flirty Girl Fitness</title>
		<link>http://paul-russo.com/Flirty-Girl-Fitness</link>
		<comments>http://paul-russo.com/following/paul-russo.com/Flirty-Girl-Fitness</comments>
		<pubDate>Tue, 13 Jul 2010 15:30:42 +0000</pubDate>

		<dc:creator>Paul Russo</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">509724</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/4569/509724/flirtygirl_iphone.png" border="0" width="670" height="688" width_o="670" height_o="688" src_o="http://payload.cargocollective.com/1/0/4569/509724/flirtygirl_iphone_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-1.png" border="0" width="670" height="1116" width_o="900" height_o="1500" src_o="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-1_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-2.png" border="0" width="670" height="1116" width_o="900" height_o="1500" src_o="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-3.png" border="0" width="670" height="1116" width_o="900" height_o="1500" src_o="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-3_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-4.png" border="0" width="670" height="1116" width_o="900" height_o="1500" src_o="http://payload.cargocollective.com/1/0/4569/509724/paulrusso_screen-4_o.png" align="left" /&#62; Flirty Girl Fitness iPhone Concept

Responsibilities included reviewing the Flirty Girl Fitness brand and creating a wireframe of a mobile-consumer interaction in a branded mobile environment. I spent a lot of time working on the IA of the current websites to prioritize the content for the app.

The end result was four consecutive wireframed screens of selecting location to signing up for a class. I also designed the initial home screen design. Specs were designed in the new iPhone4 resolution.</description>
		<wfw:commentRss></wfw:commentRss>

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